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ABOUT: I’m Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I’ve worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt
DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.
0:02 – Introduction: The power of copywriting for business growth
0:06 – What copywriting is: Writing to persuade and drive action
0:31 – Examples of copywriting: Social media posts, website content, emails
1:17 – Copywriting vs. Copyrighting: Understanding the difference
1:48 – Copywriting vs. Content Writing: Key differences in focus and intent
2:56 – The importance of marketing knowledge in copywriting
3:31 – Every piece of copy acts like a mini salesperson for your business
4:21 – Adjusting your copywriting style for different platforms and media
5:48 – Timeless copywriting principles: Features vs. Benefits
6:52 – The importance of a single, clear CTA (Call to Action)
About The Author
